Bruno Mars
Bruno Mars performing. Getty Images

Is Bruno Mars the latest act to follow in the footsteps of Madonna, Prince, Beyoncé, Bruce Springsteen and dozens of other artists as Super Bowl halftime performers? It seems so! The Grammy winner will sing at halftime, a person familiar with the NFL's entertainment plans told the Associated Press on Saturday. The insider said the National Football League is expected to share the big Super Bowl news on Sunday.

Neither the NFL, which produces the Pepsi-sponsored halftime show, or Fox, which is carrying the Super Bowl this season, would comment. An NFL spokesman would only jokingly say that Janet Jackson and Miley Cyrus have been ruled out as performers. However, if Mars gets the gig, he better bring his winter coat or at least a warm sweater, because this year's game is being played in the MetLife Stadium in East Rutherford, New Jersey.

Although Bruno Mars might not be at the mega-star status of recent headliners like Beyoncé and Madonna, he's solidified himself as a scene-stealing performer with hits such as "When I Was Your Man," "Just The Way You Are," "Locked Out of Heaven," and "Grenade," which ranked at No. 1 on the Billboard charts. He was also featured on B.o.B's "Nothin' On You," which went to No. 1 in 2010, and his latest album, "Unorthodox Jukebox," is currently No. 9 on the Billboard charts as well.

The NFL's regular season began Thursday, and the first full slate of games is Sunday. The Super Bowl XLVIII, set for Feb. 2, has already garnered lots of attention because it will be played in an open-air stadium in an area that is susceptible to cold weather and snowstorms. It's also being held just miles away from New York City, which is the headquarters to many media, advertising and branding behemoths. Those firms are brimming with anticipation about the potential marketing tie-ins with the game.

NFL Commissioner Roger Goodell has taken note of the early excitement. There's "more buzz around this Super Bowl this year than any Super Bowl in its history," Goodell recently said.

The halftime performance will be a major stage for Mars: Such shows have drawn more than 100 million television viewers in the United States alone in recent years.

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