Ecuadorian TikToker Gunned Down Mid-Live Stream Joked With Killer to Shoot Her in The Head Moments Before

In a deeply unsettling incident that has shocked both Ecuador and the wider region, Keyla Andreína González, a 28-year-old content creator from Guayaquil, Ecuador, was shot and killed in her home during a live TikTok broadcast. The tragedy occurred on Saturday afternoon, July 26. As the event unfolded before the eyes of her viewers, sorrow and public outcry followed.

Preliminary reports from El Heraldo indicated that the episode transpired during an informal gathering at González's residence. She was reportedly under the influence of alcohol when she joked with a man and asked him to shoot her. Her grandfather revealed that the assailant had a tear tattoo on his face, which could aid in his identification.

The moment was captured live, and the video went viral on multiple social media platforms. In the images disseminated online, the alleged shooter, a man dressed in a white T-shirt and cap, is partially visible. The footage, which also recorded González's final words—asking for shots in the head so it wouldn't hurt—invoked shock in Ecuador and other Latin American countries.

Following the event, both the aggressor and his partner fled the scene. The National Police of Ecuador reached the location minutes later and launched an investigation. Despite their efforts, there have been no announcements regarding arrests, and the search for those responsible continues. Unofficial sources suggested that the suspect might have a criminal record, although this information remains to be confirmed by authorities.

The event has stirred a wave of national outrage in Ecuador. Citizens and organizations are demanding justice and pressing for an immediate response to the incident. The call for action is reminiscent of the murder of Mexican influencer Valeria Márquez, who was killed during a live broadcast on TikTok last May in Zapopan, Jalisco. Márquez was shot inside her beauty salon by an assailant posing as a delivery person.

Investigators have seized several pieces of evidence, including the victim's cellphone from which the broadcast was made and the projectiles used in the shooting. This evidence is hoped to expedite the investigative process and provide needed leads to apprehend the suspect.

The murder of Keyla Andreína González has cast a shadow over the social media community and sparked conversations about safety for content creators who put their lives in the public eye. The nation watches closely, hoping for justice.