A rather appalling trend—of a rollercoaster designed to painlessly kill its passengers— is trending on TikTok, leaving millions of its users shocked.

As reported by Penn Live, the deadly ride titled "Euthanasia rollercoaster" designed by Lithuanian Julijonas Urbonas in 2010, is best described as a “hypothetic death machine in the form of a roller coaster, engineered to humanely - with elegance and euphoria - take the life of a human being.”

While the invention of this device dates back to over a decade, the story resurfaced after the instance went viral on TikTok yet again after one of its users, i.e. Luke Davidson, explained to 900,000 viewers that: "You can only ride this roller coaster once. Julijonas Urbonas designed this roller coaster called the Euthanasia Coaster. It's capable of holding up to 24 passengers. Once they're all on board there's a slow ascent to the top, which is 510 [meters] in the air - that's just a little bit smaller than the tallest building in America.”

He further enthused, “Once they're at the top it gives everyone the decision to stop and go back down safely. After that, everyone has to manually press a button to start the ride. Then it falls at a speed of 223 miles per hour and goes through seven loops that keep getting smaller. Riding the coaster's track, the rider is subjected to a series of intensive motion elements that induce various unique experiences: from euphoria to thrill, and from tunnel vision to loss of consciousness, and, eventually, death.”

The project drew mammoth intrigue and attention, was even honored with an award—the Public Prize of New Technological Art of Update 2013, which has become a 'unique media phenomenon' ever since it was unveiled. During the launch of the device, Urbonas enthused that the ride gives people the time to think before deciding over what works.

At its opening ceremony, Urbonas explained that the ride gives people time to decide before choosing to say yes. “You relax and press the FALL button. Whirrr... swish - the ultimate surrender to gravity! No, you realize, in fact, it is even greater than just giving up, as in the blink of an eye you enter the heart-line, the whirling element of the coaster track, where your heart stays roughly in line with the center of the fall trajectory.

"In other words, your body spins around the heart while you fall. Gravitational choreography! But most probably you are already unconscious, as this force rushes the blood to the lower extremities of the body, thereby causing oxygen deficiency in the brain," as reported in Daily Star

The designer claimed that the phenomenon is also called cerebral suffocation, also known as cerebral hypoxia, that would kill a person.

“The rest of the ride [...] proceeds with your body being numb, ensuring that the trip ends your life. You die, or, more accurately put, your brain dies of complete oxygen deprivation, a legal indicator of death in many jurisdictions. The biomonitoring suit double-checks if there is a need for the second round, which is extremely unlikely, as the result is guaranteed by seven-fold repetition.”

The Euthanasia Coaster sent a chill down the spines of scores of people since its inception in 2010. Fortunately, the design never transpired into an actual ride that takes the life of its riders. 

Rollercoaster Visitors ride on a rollercoaster at Europa Park in Rust, western Germany on May 21, 2021, on the re-opening day of the centre following the lifting of coronavirus (Covid-19) restrictions. Photo by Sebastien Bozon/AFP via Getty Images