Fans of indie bands and singer-songwriters better take a few hours out of their Saturday to tune in to the iTunes music festival on September 21, as a slew of performers hit the stage: after California sisters HAIM (their name rhymes with "rhyme") do their thing, Gabrielle Aplin, Bipolar Sunshine, and Dan Croll will follow up. When HAIM followed legendary Fleetwood Mac at Webster Hall earlier in September, the New Yorker's Sasha Frere-Jones said the crowd "did not want to hear Fleetwood Mac more" and praised the band as "everyone's favorite band in America". "Their strength," he wrote, "is not in songwriting or style but in a visibly unhinged love for the gig and in their old-fashioned skill."
More highly critically-touted bands are coming up to the plate this month as part of the festival. Tomorrow, Ellie Goulding, who has also had quite a bit of popular success, most notably with her August hit "Burn", will step up to the plate. But the last week and change of September promises a whole host of exciting performances: September 23 (Jessie J); September 24 (Robin Thicke); September 25 (Pixies); September 26 (Tinie Tempah); September 27 (Dizzee Rascal); September 28 (John Legend); September 29 (Justin Timberlake); September 30 (Katy Perry, Iggy Azalea, Icona Pop). Check out the whole month's lineup here.
When most people think Apple these days, they might not necessarily think of music. Fortune's Jim Dalrymple thinks that's exactly why the company is putting on this festival: to remind the public that they're not just another tech company, but one which actually cares about the music its device bring to your ears. "So what is Apple getting out of running iTunes Festival?" Dalrymple wrote on CNN. "As subtle as the message is, I think Apple is telling the world that music still matters to them. The iTunes Store is what helped Apple become the company it is today-the iPods and selling music online transformed Apple into a household name that made consumer products, not just Macs."
Are you interested in seeing HAIM and company storm the stage at the Roundhouse in London on Saturday? There's a number of ways you can do that as it streams live. Got an Apple TV? All you've got to do is go to the pre-installed app 'iTunes festival", and that will allow you to start live streaming the concert as soon as the artists hit the stage at 4 p.m. EST. No such luck? No sweat: just use your iOS device to download free app here and watch the live stream. That isn't an option either? Just use your computer to catch the performances - yes, streaming live, too - by downloading iTunes and clicking here to watch using Apple software.
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