Kimberly Loaiza, la artista más popular de TikTok en 2023
Courtesy Kimberly Loaiza/Latin Times

Kimberly Loaiza, a synonym of TikTok fame and Latin music's fresh new face, has achieved a milestone in 2023 by becoming TikTok's most popular artist globally.

With a staggering following of over 80,5 million, Loaiza has surpassed global celebrities like Karol G, BTS, Selena Gomez, and Shakira, establishing herself as a dominant force in the world of Latino influencers.

The Mexican sensation isn't just basking in the glory of her social media reign; she's also set to make waves in the music industry with her debut album, "X Amor", scheduled for release on December 14.

From Mexicali to YouTube

Born Kimberly Guadalupe Loaiza Martínez in Mexicali and raised in Mazatlán, Sinaloa, Loaiza's journey to stardom began through YouTube in 2016. Her charming presence quickly captured hearts, leading her to become a social media star across multiple platforms.

Today, she's not just a TikTok icon but also still a YouTube sensation with channels like Kimberly Loaiza, Kimberly Loaiza Música, and Jukilop, all of which have amassed millions of subscribers.

Kimberly Loaiza's growing music career

Loaiza's ascent in the world of Latin music has been meteoric. Her singles such as "Después de las 12", "Me perdiste", and "Incondicional" have cemented her place in the industry.

Her 2020 single "No seas celoso" skyrocketed to the top of the charts, amassing over 230 million views on YouTube.

Her upcoming album 'X Amor' is a highly anticipated project. Loaiza has tactically used Spotify to release parts of the setlist day by day, building anticipation among her fans who eagerly await the launch. Her recent collaboration with Spanish rapper Omar Montes has already created a buzz, achieving 1.5 million views in just 12 hours. The video has been among YouTube's top 100 for the past two weeks.

Kim and Juan de Dios Pantoja, a digital family

Loaiza's personal life, marked by her relationship with Juan de Dios Pantoja, their wedding in October of 2020, and their children Kima Sofía and Juanito, has also been a subject of public interest.

While lately her social media has been devoted to promoting her music, her family life was often showed in the early years.

The couple's up and downs, including Pantoja's infidelity, have also been part of her social media presence. Loaiza's husband is also a notable Latino influencer with more than 23 million followers only in Instagram.

A millionaire in her own right

Apart from her digital and music career, Kimberly Loaiza has delved into the business world with ventures like her cell phone and wireless network company Space, which she owns with Pantoja.

Pantoja also owns a clothing line. Loaiza's net worth, estimated between $8 million and $17 million, highlights her success as an entrepreneur. Now, she is also TikTok's 2023 queen.

TikTok's most popular artists around the world

  1. Kim Loaiza (@kimberly.loaiza)
  2. Selena Gomez (@selenagomez)
  3. BLACKPINK (@bp_tiktok)
  4. BTS (@bts_official_bighit)
  5. Feid (@ferxxo444)
  6. ENHYPEN (@enhypen)
  7. KAROL G (@karolg)
  8. LE SSERAFIM (@le_sserafim)
  9. NewJeans (@newjeans_official)
  10. Shakira (@shakira)

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