Netflix will be keeping an eye on people who share their password with their friends, family, and acquaintances. Yes, that’s correct. The chief product officer of Netflix, Greg Peters, revealed that the company is trying to come up with consumer-friendly options, in order to stop password sharing. Currently, the platform costs around £5.99 and £11.99, where a maximum of four screens at a time.

Anytime a user shares their password, a single Netflix account may be used multiple times by several different people and, this naturally interferes with the company’s business module. The company has already ensured account sharing to some degree. But, password sharing takes it a whole other level altogether.

During an interview earlier this week, Greg Peters was asked how the company plans on dealing with password sharing without losing a specific portion of its users. Peters said, “We continue to monitor it, so we’re looking at the situation, and we’ll see those consumer-friendly ways to push on the edges of that.”

Netflix 2017 We love Netflix and these are the shows that we watched all the way through this year. Netflix

The interviewer told Peters that Netflix will have to come up with a robust approach, but also retain the users and not alienate them. With passwords sharing, Netflix doesn’t end up making a profit the way they must as a plethora of users don’t have a subscription of their own. However, Netflix must also keep in mind that families share subscriptions. Therefore, a relaxed approach is mandatory to ensure that the family members enjoy a single subscription across multiple devices.

But, even now there are limitations attached to a single account and to watch three separate screens simultaneously, you need to pay extra. However, to completely eradicate password sharing, Netflix will require technology that will be able to monitor all the users associated with a single account.

According to research conducted by Magid, it shows that 35 per cent of millennials give away their passwords for streaming services, whereas only 19 per cent of Gen Xers and 13 per cent of Baby Boomers do so. Although it might not seem like much but can add up to millions of dollars.