Forget everything you thought you knew about what men are most interested in and the trends that drive them on online platforms . For the first time, Pinterest presents a report that reveals how men, especially those of Generation Z , who are growing in historic numbers, are using this platform to explore new territories of style, well-being, and authenticity.
Currently, male users represent more than a third of the global audience. Surprisingly, many of them reject the toxicity found on other social media platforms and seek positive, authentic digital experiences.
Pinterest positions itself as a safe and trustworthy oasis. In fact, nearly half of American men believe social media is detrimental to collective mental health. 65% of men worldwide want to be their authentic selves online. Pinterest is doing just that: being the space where men feel free to explore their passions. From wellness to DIY to conscious parenting, men's boards tell distinct stories.
Holistic health and fitness without stereotypes
Wellness is a priority. Men are searching for information on Pilates (with a 300% increase in searches for clothing) and rock climbing. They're also interested in hydration and functional foods like coconut water and electrolytes. Pilates and rock climbing are no longer considered feminine or extreme niches, but are becoming more common among men who want to look and feel good.
Self-care is also experiencing a boom. Searches for men's makeup are up 50%, while men's nail designs are up 115%. Skincare and hair health routines are trending, from serums to specialty oils. Beard styles are showing a sophisticated evolution: the fade style is up 205%. Furthermore, fashion is becoming a tool of expression: gothic looks, "big brother" style, and alternative fashion are blended on boards that focus on authenticity.
Technology as a new male territory
Generation Z and millennials define themselves as "tech-savvy." Pinterest is their space for planning projects: 3D printer designs (+1210%), AI-powered videos (+800%), and website design. Interest in investing and finance is also reflected in the rise of topics such as investment apps, budget planning, and trading strategies.
From gamer to conscious father
Depending on the stage of life, interests evolve. Gen Z users excel at gaming: video game design, League of Legends characters, and Roblox avatars are among their searches. In contrast, millennials seek inspiration for home life: decor, metallic furniture, and positive parenting.
Searches for "smart parenting" and "achievement photos" show that men also use Pinterest to build thoughtful families and document important moments.
Pinterest Man: a space designed for them
In response to this phenomenon, Pinterest is launching Pinterest Man : a curated profile featuring the most sought-after trends and products among its male audience. From style inspiration to wellness and technology, this space celebrates the diverse interests of today's men.
Pinterest redefines what it means to be a man in the digital age. Its boards reveal new masculinities where self-care, fitness, creativity, and family intertwine. Gone are the stereotypes: men on Pinterest plan, create, and evolve, one idea at a time.
