Pizza Hut Franchise In Belgium Will Name One Of Their Pies After 'El Chapo'

From October 16, Pizza Hut in Belgium will launch a pizza dedicated to El Chapo. The pie has ingredients characteristic foods of the Mexican culture. Photo: Getty Images

From October 16, a franchise of Pizza Hut will launch in Belgium a pizza named "El Chapo." The promotion of the new "Chapopizza" uses the elements of the narco culture in the posters.

The campaign, that uses skulls and adorned pistols, and carries a slogan that reads "Aye Caramba!" was made known through the chain’s Facebook account honoring the well-known Mexican capo Joaquin "El Chapo" Guzman Loera.

Pizza Hut EL CHAPO It's unknown if Pizza Hut bought the rights to use the name of "El Chapo"? Photo: Facebook Pizza Hut

Described as "Mexican audacity," the pizza has ingredients used in Mexican cuisine, such as ground beef with spicy, nachos, chili, beans that rest on a bed of "Mexican" tomato sauce and is sprinkled with mozzarella cheese.

Although the company doesn’t use images of the druglord for promotion, it's possible to see a sketch that appears printed on the paper tablecloths that appear on the promo photos, and that explains who "El Chapo" is.

Chapopizza Would you like to eat a portion of "El Chapo"? Photo: Facebook Pizza Hut
Since 2011, "El Chapo" is a registered trademark in Mexico, ranging from games, toys, Christmas decorations, gym items, to jewelry, leather, among others. It is unknown if the pizza chain purchased the rights.

In June of 2017 we learned that the drug lord will sue Netflix and Univision.  According to Infobae, José Refugio Rodríguez, one of the legal representatives in Mexico of the leader of the Sinaloa Cartel arrested in New York, confirmed that his client will sue the streaming service and the network for using his name, story and image in the television series "El Chapo."

Since January 2017, "El Chapo" has been locked in a 20-by-12-foot cell, 23 hours a day. Guzmán Loera has pleaded not guilty to the 17 counts of which he is accused by the U.S. justice, which includes having run one of the largest drug empires in the Americas. Tentatively, the trial against him will begin on April 16, 2018.

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Shirley Gomez has been exposed to many aspects of the art world. Besides being a Fashion Journalist, she studied Fashion Styling and Fashion Styling for Men at the Fashion Institute of Technology in New York City, Interior Design at UNIBE and Fashion Design at ITSMJ Fashion School in the Dominican Republic. She worked as a Fashion Journalist, Fashion Stylist and Social Media Manager at one of the most recognized magazines in the Dominican Republic, Oh! Magazine, as an occasional Entertainment Journalist, of the prestigious newspaper “Listín Diario”, as well as a fashion collaborator of a radio show aired in 100.9 FM SuperQ. When Shirley is not writing you can find her listening Demi Lovato or Beyonce's songs, decorating her apartment or watching Family Feud.