Teen Drive 360
The 2018 TeenDrive365 Video Challenge is open for entries! The winner will receive a $15,000 grant and opportunity to work with Discovery Communications' Velocity Network to Produce a TV-Ready PSA. Photo: Heads Up!

Learning to drive is an exciting time for a teen, but it can be extremely dangerous if the driver is not aware of dangerous driving situation or doesn't have safe driving habits. That is why Toyota and Discovery Education launched the 2018 TeenDrive365 Video Challenge.

In its sixth year, the challenge invites teens to submit an original 30-60 second Public Service Announcement for 9-12 grade students about safe driving habits. The grand prize includes $15,000 cash and the opportunity to work with a Discovery Film Crew to re-shoot the entry video into a TV-ready PSA. Teens can register and submit their entries today through February 28, 2018 HERE!

This year, a panel of judges comprised of community leaders, educators, communications experts and Toyota representatives will convene to select challenge winners. Since the inception of the competition, thousands of video submissions have been considered, and the effort has awarded hundreds of thousands of dollars in student grants and prizes. The top ten finalists' videos – some amusing and others more serious in tone – communicate the importance of maintaining safe driving habits and avoiding fatal distractions while behind the wheel.

  • 2018 challenge grants include:
  1. Grand Prize- $15,000 and the chance to work with a Discovery film crew to reshoot the winning video as a TV-ready PSA;
  2. Second Place- $10,000;
  3. Third Place- $7,500;
  4. Fourth through Tenth Places- $2,500 each;
  5. Four Regional Prizes- $1,000 each; and
  6. One People's Choice Prize– selected online through public vote - $5,000 and a trip to attend a taping of a show that airs on Discovery Communications' Velocity Network.

The Toota TeenDrive365 is a comprehensive program designed to help teens avoid distractions and stay safe behind the wheel. The initiative offers a range of content, tools and resources designed specifically for educators and teens.

Available at no cost to classrooms nationwide, these resources include: standards-aligned lesson plans for grades 9-12, activities that teach appropriate behaviors for young drivers and passengers, Heads Up! – an Interactive Road Distraction Challenge that allows teens to virtually experience some of the dangers of distracted driving, and a collection of online events, tools and social media elements that underscore how teens can make a difference by driving safely.

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