The presidential race between Donald Trump and Joe Biden seems to have intensified in the last few weeks and both sides are spending millions of dollars on the election campaign, in the hope to make their candidate win with a clear majority.

While former U.S. Vice President Joe Biden ’s presidential campaign spent almost $37 million in June on promotions, Trump’s re-election campaign stepped up the spending, which reached about $50 million.

Both the campaigns, however, closed with roughly the same amount of money in their respective banks, around $110 million. The amounts are as per the disclosures filed on Monday with the Federal Election Commission.

Even though Trump’s spend was almost double what was spent in May 2020, it was Biden who ended up raising more money than Trump in June, $63.4 million as compared to POTUS’s $55.2 million.

Out of the total amount spent, approximately $41 million went advertisements – digital, televisions and others – to promote Trump as the president to be re-elected. The ads primarily took shots at Biden, his age and record on China.

Trump may have increased his spend but Biden’s popularity has steadily grown among Americans and several polls confirm that. American voters are steadily leaning toward Biden and criticizing Trump for his outlook toward racial injustice and his handling of the coronavirus pandemic in the U.S.

Biden’s campaign has also dramatically increased the spending for digital campaigns from $175,000 per month to a whopping $17 million.

“TV advertising is having a minimal effect on the state of the race right now,” said Kevin Madden, who was a top aide to Republican Mitt Romney’s 2012 presidential campaign.

“There aren’t many ads that are going to alter voter perceptions when you have an economic crisis strapped to the back of a health care crisis impacting people’s lives every day,” said Madden, indicating that Trump is going to have a hard time breaking through the American voters through ramped up advertising.

Vice President Joe Biden
U. S. Vice President Joseph Biden speaks during a memorial service for the late former Israeli president Shimon Peres at the Adas Israel Congregation October 6, 2016 in Washington, DC. Getty Images

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