'American Beauty Star': Adriana Lima Hosts, Produces Beauty Competition Series, When, Where To Watch

Adriana Lima and Sir John
Brazilian international icon, Adriana Lima, will host Lifetime’s new highly anticipated beauty competition series "American Beauty Star." Learn here what this show is about, and when, where to watch. Photo: Courtesy

Glam reaches a whole new level in Lifetime’s new competition series, American Beauty Star, hosted and executive produced by international icon Adriana Lima. Premiering Thursday, September 21 at 10:30pm ET/PT following new episodes of Project Runway, twelve hair or makeup mavens must become "beauty directors," responsible for creating the overall look of their models.

Paired with a teammate who is a master of the opposite craft, together they will compete in a series of beauty challenges each week, from creating high-end editorial looks to the most current glam creations for red carpets and runway shows.

At the end of the season, only the contestant who proves they have what it takes to revolutionize what’s to come in beauty will be named "American Beauty Star." The series comes from executive producer Norton Herrick and Herrick Entertainment and marks their first venture into reality TV.

Celebrity makeup artist Sir John serves as the contestants mentor, award-winning writer and Vogue’s former Beauty Director, Sarah Brown, and world renowned photographer Russell James serve as the judges.


Special beauty industry influencers and celebrity guests join the panel of judges each week including YouTube beauty sensation Michelle Phan; models Behati Prinsloo, Christie Brinkley and Camilla Alves; make-up bloggers and beauty influencers Huda Kattan and Mona Kattan; singer Michelle Williams, Editor-in-Chief of Teen Vogue, Elaine Welteroth and Empire actress, Ta’Rhonda Jones.

The American Beauty Star contestants are:

  1. Amanda Terry, Special EFX and Beauty Makeup Artist– Los Angeles, California
  2. Andrew Velazquez, Makeup Artist – Los Angeles, California
  3. Catherine Shim, Social Media Makeup Influencer – New York, New York
  4. Corey Ford, Hair Stylist – Houston, Texas
  5. Danny Jelaca, Hair Stylist – Miami, Florida
  6. Jenny Strebe, Social Media Hair Influencer, Educator, Author – Tempe, Arizona
  7. John Blaine, Hair Stylist – Los Angeles, California
  8. Kym Nicole Oubre, Makeup Artist – Los Angeles, California
  9. Mitchell Halliday, Social Media Makeup Influencer – Manchester, U.K.
  10. Sandy Poirier, Hair Stylist – Boston, Massachusetts
  11. Silvia Reis, Social Media Hair Influencer – San Francisco, California
  12. Tyme The Infamous, YouTube Beauty Guru – Las Vegas, Nevada

American Beauty Star  American Beauty Star contestants. Photo: Courtesy

The winner of American Beauty Star will receive a $50,000 cash prize, and coveted spot on the beauty team for a Teen Vogue editorial spread. The prize package also includes $10,000 worth of product from Glamcor Mirrors and Jewelry TV, a year supply of Ardell Lashes, and $2,500 worth of FHI Tools.

Individual episode prizes include opportunities creating an American Beauty Star branded capsule collection for Orly Nail polish, collaborating on a Color Wow photo shoot, $10,000 worth of jewelry from Jewelry TV and $5,000 worth of product from Huda Beauty.

Find below behind the scenes photos of American Beauty Star:

American Beauty Star  American Beauty Star judges. Photo: Courtesy American Beauty Star  American Beauty Star  Photo: Courtesy American Beauty Star  American Beauty Star  Photo: Courtesy American Beauty Star  American Beauty Star  Photo: Courtesy American Beauty Star  American Beauty Star  Photo: Courtesy


What do you think?
Lifestyle Reporter

Shirley Gomez has been exposed to many aspects of the art world. Besides being a Fashion Journalist, she studied Fashion Styling and Fashion Styling for Men at the Fashion Institute of Technology in New York City, Interior Design at UNIBE and Fashion Design at ITSMJ Fashion School in the Dominican Republic. She worked as a Fashion Journalist, Fashion Stylist and Social Media Manager at one of the most recognized magazines in the Dominican Republic, Oh! Magazine, as an occasional Entertainment Journalist, of the prestigious newspaper “Listín Diario”, as well as a fashion collaborator of a radio show aired in 100.9 FM SuperQ. When Shirley is not writing you can find her listening Demi Lovato or Beyonce's songs, decorating her apartment or watching Family Feud.