Social media companies are now slowly standing up against President Donald Trump’s controversial remarks and comments, that are sometimes both misleading and promotes racial violence and injustice.

After the Twitter row, now Snapchat has announced that that it has stopped promoting Trump’s account due to his comments inciting racial violence and injustice.

Snapchat announced in a statement on Wednesday, June 03, that it will "not amplify voices who incite racial violence and injustice" and therefore, it has decided to stop promoting the U.S. President’s account on its platform among the users of the application.

But what does it mean by saying that Snapchat has stopped ptomoring Trump’s account?

It means that Trump’s account will not longer be featured in the Snapchat application’s Discover section. The use will not be able to see posts made from Trump’s account unless they subscibe to it or search for it. It does not mean that his account will be suspended or deleted.

"Racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America," said Snapchat’s parent company, Snap, in a statement on Wednesday.

Last week, Twitter added fact-checking tags against two of Trumps’s tweets, which infuriated the president. It also hid one of the tweets by Trump because it allegedly broke rules pertaining to "glorifying violence".

In the same week, Trump signed an executive order to target the social media companies and to remove the provision that so far has kept them protected against lawsuits.

The recent move by Snapchat is likely to further raise tensions within the White House and also put pressure on Facebook’s CEO Mark Zuckerberg to take a certain action along the same lines.

Zuckerberg has previously said that his company free speech principle allows Trump’s posts to be kept as is, in its unaltered form. His comment triggered a civil rights leader to say that the Facebook CEO is setting up a “dangerous precedent.”

"We are disappointed and stunned by Mark's incomprehensible explanations for allowing the Trump posts to remain up,” said three civil rights leaders after their meeting with Zuckerberg. "Mark is setting a very dangerous precedent for other voices who would say similar harmful things on Facebook."

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