When Beyoncé deleted her posts in June, we got “Renaissance” and when Taylor Swift deleted her profile pictures in 2017, we got “Reputation.” Jennifer Lopez is continuing this social-media-cleanse-announcement trend with an Instagram post advertising her new album “This Is Me… Now” posted on the 20th anniversary of her prior album “This Is Me… Then.”
The full-circle album was announced on Black Friday on the artist’s Instagram showing an animated version of the “This Is Me… Then” album cover transitioning into the upcoming album. Lopez’s voiceover can be heard over top the song “Still.” As the album transitions from the 2002 album into the new one, the song changes along with it into what sounds like what will be the lead single will be, “This Is Me… Now.”
The announcement from the “On the Floor” singer comes after a cleansing and pause from social media. This post along, a Thanksgiving montage and interview snippet are all that populate the entertainer's Instagram feed now. In the clip of an upcoming interview on "The Zane Lowe Show" on Apple Music, Lopez discusses her intentions for the new 13-track project, which is to capture major moment in her life now like she did all those years ago.
This will be the first album since her 2002 release that she will write and produce. It is the first album Lopez has released overall since her 2014 project “A.K.A.”
One of the most full-circle aspects of the project is JLo's love life. “This Is Me… Then” was released during the thick of Lopez and Ben Affleck’s romance. Affleck was famously featured in the “Jenny from the Block” music video and the 2002 album was dedicated to Affleck and included a special song “Dear Ben.”
The new album renews this love story with “Dear Ben II” as they did in real life in 2021 when they began dating again. 'Bennifer,' as they were famously called when they dated from 2002 to 2004, furthered their relationship in 2022 when they tied the knot with two wedding ceremonies: one in Las Vegas in July and another in October.
A press release gives more insight into what else can be expected from the album.
“Featuring confessional songs, reflections on the trials of her past, upbeat celebrations of love with her signature powerhouse vocals,” states the release. “’This Is Me…Now’ shines a spotlight on her tough childhood, unsuccessful relationships and the incredible emotional journey she has been on.”
“This Is Me… Now” is expected to drop in 2023.
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