The most highly anticipated Jaguar in decades, the F-Type sports car will finally unveil at the upcoming Paris Motor Show in all its production-ready glory.
In less than a month's time, Jaguar will spare no expense to give a good show. As far as the British automaker is concerned, the F-Type will be Paris' main event. Adding a touch more glamour to the grand unveiling, Jaguar has confirmed that the brand is collaborating with beautiful singer-songwriter Lana Del Rey, who will serve as the figurehead for Jaguar's latest model.
Pop culture has really helped to raise Jaguar's brand value lately. From the outstanding hit show Mad Men, Jaguar has been portrayed as THE exclusive client to get in the ad agency drama, which is set in the 1960's. Regarded as a symbol of sex and power, Jaguar is keen to ride on Mad Men's wave, and has even hosted a cocktail party at the Pebble Beach Concours d'Elegance with Playboy bunnies as guests.
With young Lana Del Rey's sultry persona, Jaguar has found its perfect commercial recipe to reach out to a new trendy audience once again. Look out for more details upon the Jaguar F-Type's Paris debut.
For those that are unfamiliar with Lana, check out her "Video Game" music video to find out what she's all about:
