Latin Grammy Awards, the place that brings together the big Latin starts of all times to celebrate Hispanic music. Every year we are able to witness through our TVs one of a kind performances, breathtaking and thematic stages, and memorable and inspiring outfits, but only a few have an idea the magic that happens backstage, that dark and probably boring area in which our favorite artists have to wait for their turn to walk to the scenario and receive cheers from the audience.

Luckily, the Latin Recording Academy won’t let our favorite artists suffer in the back, and as part of the 18th Annual Latin Grammy Awards experience, presenters and performers will receive an exclusive invitation to indulge in one of the bona fide perks of the show: the Official Backstage Talent Gift Lounge.

According to the organization, the Backstage Talent Gift Lounge is not only an interactive and anticipated experience for talent but also an ideal marketing opportunity for companies looking to place their products in the hands of worldwide trendsetters and legends at Latin music’s most prestigious award ceremony. This type of celebrity product placement and backstage access can help companies, large and small, leverage star power to boost their brands.

The Official Backstage Talent Gift Lounge will be open during all three days of rehearsals and feature gifts from esteemed brands such as Buchanan’s Whisky, Bulova (who will gift both the ladies and men with a Latin Grammy Special-Edition timepiece), Happiest Tee, MZ Skin and iconic audio company Monster Products (which will launch its Clarity BT Designer Series headphones).

This year’s presenters and performers include a variety of today’s most notable Latin music artists such as Steve Aoki, Bad Bunny, J Balvin, Banda El Recodo De Cruz Lizárraga, Bronco, CNCO, Jaime Camil, Alessia Cara, Lila Downs, Ha*Ash, Nicky Jam, Luis Fonsi, Juanes, Mon Laferte, Natalia Lafourcade, Logic, Maluma, French Montana, Residente, Sofia Reyes, Flor De Toloache, Roselyn Sánchez, Carlos Vives, and Sebastián Yatra.

The day one of rehearsals kicked-off with Mon Laferte, Natalia Lafourcade, CNCO, Sofia Reyes, Mau y Ricky, Danay Suarez, Vicente Garcia, and Luis Fonsi. 

cnco CNCO during the fist day of the 18th Annual Latin GRAMMY rehearsal week. Photo: Courtesy of The Latin Recording Academy®

The "Biggest Night in Latin Music" will be hosted by Jamie Camil and Roselyn Sánchez, and will be broadcasted live from MGM Grand Garden Arena in Las Vegas on November 16, from 8 – 11 PM ET/PT (7 PM Central) on Univision.