The annual St. Jude Promesa y Esperanza seminar brought a host of celebrities together with over 300 leading radio, television and digital media executives, talent and corporate partners in the Latin industry to kick off their annual campaign to support the mission of St. Jude Children's Research Hospital.

The gathering offered participants an immersive experience over three days at the St. Jude campus in Memphis to prepare for this year's fundraising events, including the national St. Jude / Univision radiothon that will take place December 5-6.

The St. Jude Promesa y Esperanza radiothon raises funds and awareness for St. Jude Children's Research Hospital in Latino communities around the country. Since its inception in 1997, Promesa y Esperanza has rallied listeners to raise more than $150 million to support the ongoing battle to end childhood cancer and other life-threatening diseases. Spanish-language radio stations in over 55 markets nationwide from Univision Communications Inc., Bustos Media, TBLC Media, among others, will take part in the two-day event.

Luis Fonsi Live Call Luis Fonsi Live Call with St. Jude Patient Sebastian. St. Jude

As part of the seminar, celebrity artists and radio partners participated in a tour of St. Jude and spent time with patient families, hearing stories of courage and seeing firsthand how support from this program makes a direct impact on the kids of St. Jude. This inspiring and impactful weekend was experienced by artists including Ana Barbara, Sofia Reyes and Ingrid Contreras as well as actors Regulo and Elizabeth Caro. During the event's closing dinner award-winning duo Rio Roma serenaded the star-studded crowd with a performance of their hit single "Todo Va A Estar Bien," a song they wrote exclusively to raise awareness for St. Jude that will debut with a special music video on Univision on December 5. Univision's on-air personality, Javier Romero, presided over the event as master of ceremony.

"The powerful support that St. Jude Children's Research Hospital receives throughout the year from our radio partners and the Latinx community as a whole is truly inspiring and highly impactful to children and families across the world," said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "Our Latin radio partners, volunteers across the country and generous listeners always show tremendous support for the kids at St. Jude and their collective efforts help to ensure that families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live."

Since opening in 1962, St. Jude has treated children from all 50 states and around the world. Discoveries made at St. Jude are freely shared so doctors and scientists at local hospitals, clinics and cancer centers worldwide can use that knowledge to save even more children. Last year, St. Jude and the World Health Organization announced a collaboration against childhood cancer, with an aim to cure at least 60 percent of children with six of the most common kinds of cancer worldwide by 2030.