SeaWorld has promise to end their controversial orca breeding program, claiming that the killer whales that are currently in the company’s care will be the last generation in the theme park."We will introduce new, inspiring, natural orca encounters rather than theatrical shows, as part of our ongoing commitment to education, marine science research and the rescue of marine animals," the company's blog said.

The move comes after a period of intense criticism on the company’s treatment for these animals and disappointing financial results after they experience a declining in attendance,"SeaWorld has introduced more than 400 million guests to orcas, and we are proud of our part in contributing to the human understanding of these animals," Joel Manby, President and Chief Executive Officer of SeaWorld Entertainment, said in a statement. "As society's understanding of orcas continues to change, SeaWorld is changing with it." In a statement, Blackfish" director Gabriela Cowperthwaite called the company’s policy change "a defining moment" of "truly meaningful change."