Selena Gomez For 'Coach': Singer Signs $10 Million Deal To Design, Become Brand's New Face

Selena Gomez is not only Instagram’s most followed star with 104 million admirers, but from now on she is the new face and designer of the all-American heritage brand Coach.

With a $10 million deal, Gomez is now part of the A-list-star-turned-designer for a high end capsule collection. The announcement comes after the brand's 75th anniversary party and runway show last week.

This is not the first time Selena Gomez is involved in something fashion-related. In 2010 she released her own clothing line through retailer K-Mart, Dream Out Loud by Selena Gomez; two fragrances: Selena Gomez by Selena Gomez in 2012, and Vivamore by Selena Gomez in 2013. That same year, Gomez created her own collection of nail polish colors for Nicole by OPI. From 2013 to 2015, she was a spokesperson and partner for Neo by Adidas and in June 2016, appeared in a fashion campaign for the luxury brand Louis Vuitton.

This is the first big news of the singer after her emotional acceptance speech during the AMA’s.