The 38th Premio Lo Nuestro will unfold as a panoramic cultural event designed for the way audiences today engage with live entertainment. Anchored by Thalía, Nadia Ferreira, and Clarissa Molina, the ceremony merges music's brightest stars with moments fans rarely see, creating a continuous experience from the magenta carpet arrivals through the final triumphs of the night.
Celebration begins well before the awards themselves. An extended pre-show hosted by Chiqui Delgado, Raúl De Molina, Jess Judith, Jomari Goyso and Jorge Bernal sets the tone, starting at 7pm, with Karina Banda delivering exclusive features that highlight artist arrivals, red carpet style, and insider stories. This opening segment eases viewers into the evening's energy and builds anticipation for what's to come.
As guests descend on the magenta carpet, excitement intensifies. Names like Arcángel, Carlos Vives, Gloria Trevi, J Balvin, Juanes, Maluma, Marc Anthony, Sebastián Yatra and more bring an electric blend of genres and generations. Their arrival moments kick off a marathon of entertainment that bridges cultures and soundscapes.
Parallel to the broadcast, a Backstage Livestream of Premio Lo Nuestro expands the window into the event. Hosted by cultural figures including Amara La Negra, Jomari Goyso, Marko, Monse Medina and Wendy Guevara, with insiders like Alofoke and Pollito Tropical, this livestream captures what happens beyond the stage: candid artist interactions, fashion highlights, reactions to wins, and spontaneous moments that define the night. Beginning in the early evening and extending through the awards, this continuous feed turns every highlight into an immersive moment for fans.
Performances promise to span the musical spectrum. Legendary and contemporary acts alike take the stage, ensuring there's something for every fan: from the romantic stylings of Romeo Santos and Ha-Ash, to the urban pulse of Eladio Carrión and Lunay, to cross-genre collaborations that reflect Latin music's global trajectory. The lineup is a testament to the community's diversity and the artists' impact on culture.
In addition to performances, Premio Lo Nuestro will bestow special recognitions that honor careers and legacies. Arcángel's influence on urban music earns him the Urban Icon Award, while Juanes receives the Lifetime Achievement Award. Los Bukis, Paloma San Basilio, and Manolo Díaz are also recognized with honors that celebrate enduring contributions and visionary impact.
The nominees
Bad Bunny, Rauw Alejandro, Myke Towers and Carin León, lead the field of 10 nominations each, according to the official nominations lists released by TelevisaUnivision
Their tie confirms the continued dominance of male Puerto Rican superstars across the awards' most influential categories, and consolidates León as the leading man in Mexican music.
Among albums, recognition is more fragmented than the headline numbers might suggest. Debí Tirar Más Fotos by Bad Bunny and Cosa Nuestra by Rauw Alejandro are both nominated for Album of the Year, but neither dominates album categories numerically. The most broadly recognized album projects are Island Boyz by Myke Towers and Palabra de To's (Seca) by Carín León, each earning two album nominations across general and genre-specific fields, the highest total for any album this year.
Across platforms and screens, the evening is structured to give audiences unprecedented access. No matter how fans choose to tune in, the flow from arrivals to awards, from carpet highlights to the heart of the ceremony, is designed to feel like a single, electrifying narrative,one that captures not only who wins but how the cultural moment unfolds.
Premio Lo Nuestro's 2026 edition reflects the broad reach and evolving nature of Latin music today: a tapestry of sound, heritage, and shared celebration that plays out live in real time and invites everyone into the story.
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