Kevin Leyes was born in González Catán, Argentina, to a humble family. Raised in the neighborhood of Pontevedra, he spent his adolescence searching for ways to get ahead. At 13, he earned just a few "pesos" mowing grass. At 16, he launched an unsuccessful clothing venture. When job applications brought no replies, he started reselling sneakers to survive.
Today, at only 25, that same Argentine entrepreneur runs from Miami what he calls an empire at the intersection of cybersecurity, media, and the creator economy. LeyesX, his AI-driven cybersecurity company, protects billionaires, family offices, and celebrities from doxxing, leaks, and digital reputation attacks. Leyes Media, the communications and PR firm where his journey began, now works with governments such as El Salvador and Argentina, alongside corporations like Stripe and Crypto.com. And Babys, a subsidiary of Leyes Media, focuses on models and creators, providing digital protection and brand growth. Among its clients: Maeurn Smiles, a creator with more than 5 million followers across platforms.
"I come from nothing, from a neighborhood where we had to fight for every peso," says Leyes. "Everything I built came from discipline and vision. Now I advise billionaires and governments, but I never forget I started by cutting grass for 15 pesos a yard."
From Digital Invisibility to Media Power
LeyesX offers exclusive packages ranging from $10,000 to $100,000 per month. Its services cover data scrubbing, takedowns, cyber defense, and reputation management. For some clients, the goal is invisibility: remove their presence online so they can enjoy their wealth in peace. Others want visibility, so Leyes pairs cybersecurity with Leyes Media's PR engine to land major media placements, shape narratives, and grow their businesses.
"Privacy is the new luxury," Leyes explains. "You insure your planes and art collections, but the most fragile thing today is your digital presence. That's where attackers begin."
A Latino at the Top Table
Leyes's rise resonates deeply within the Latino community. At just 21, he secured the prestigious O-1 visa in the United States for "extraordinary ability," an acknowledgment reserved for individuals whose work contributes at the highest level.
He is careful to point out the distinction often lost in political rhetoric. "Trump spoke against illegal immigration, not against people coming here legally to build," Leyes says. "For me, there's nothing more fulfilling than contributing to this country with my knowledge, protecting major corporations and high-profile individuals. And I know there are countless brilliant people across Latin America building amazing things in tech. They deserve the same opportunity I had: the chance to bring their talent here and contribute to this incredible nation."
Earlier this year, the San Francisco Examiner credited Leyes with helping stop an Instagram exploit that allowed impersonators to duplicate accounts of high-profile figures like Donald Trump and Kanye West. Left unchecked, the flaw could have triggered mass scams and reputational chaos within hours.
The Empire's Trifecta
For Leyes, the story is no longer about one company. It is about a structure of three arms: LeyesX, Leyes Media, and Babys. A cybersecurity company, a global PR firm, and a creator management agency—each designed to protect, amplify, and scale influence.
"For a family office, it's insurance. For a creator, it's survival," he says. "The same infrastructure works for both worlds."
Already, the empire counts billionaires, Fortune 500s, and sovereign governments among its clients. Ambassador Milena Mayorga of El Salvador has publicly recognized Leyes for his advisory work in digital strategy and crypto.
Building a Latino Legacy
Leyes frames his empire as more than a business. For him, it is proof of what resilience and vision can create.
"This is not just about wealth," he concludes. "It's about legacy. Showing that a kid from Buenos Aires who mowed grass to make ends meet can build something that impacts the world."
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