McDonald's Starts 'Wrap Battle' After Bringing Back Snack Wrap Day After Popeyes Launches Its Own Chicken Wrap: 'Is This War?'

McDonald's reignited a fast-food rivalry this week by announcing the long-awaited return of its Snack Wraps just one day after Popeyes launched its own Chicken Wraps, prompting fans to ask: "Is this war?"

Popeyes unveiled its new Chicken Wraps on Monday, June 2, touting three flavor options—Classic, Spicy, and Honey Mustard, the New York Post reported. But just 24 hours later, on June 3, McDonald's dropped a bomb of its own: Its beloved Snack Wraps are officially returning to menus nationwide on July 10.

The back-to-back announcements sent fans into a frenzy on social media, where users joked about a looming "wrap battle" and praised McDonald's timing as a strategic power move. X quickly lit up with memes, reactions, and calls for a full-on fast food war—some asking "Is this war?" while others pledged loyalty to their wrap of choice.

Though the chains haven't publicly acknowledged each other, the rapid-fire releases have sparked speculation that McDonald's may have moved to reclaim dominance in the wrap game after years of customers pleading for the Snack Wrap's return. Popeyes, for its part, appears unbothered.