In an attempt to capture youth audiences outside of TV, MTV is going to revive one of its popular series "Cribs" exclusively for Snapchat users, reports Variety. The website reveals the series will return as a short-form program designed specifically for the instant-messaging app.
"MTV Cribs" launched on the cable network in 2000, and took viewers on tours of A-list celebrity mansions and homes. One of its more memorable episodes was the one hour look into Mariah Carey's New York City penthouse, where the songstress worked out in heels and took a bath on camera.
In this new edition of "Cribs," artist and celebrities will be able to guide Snapchat users through their homes by speaking to the camera, which will ultimately provide fans with a more intimate experience. The program is expected to launch this summer in June and will air once a week. So far Mac Miller, Austin Mahone and Travis Mills are among the first artist to take part in this new "Cribs" series.
Variety reports, this new "Cribs" is produced and developed for Snapchat by Kim Thai for MTV. While Colin Helms and Garth Bardsley will serve as executive producers for MTV.
We hope the network can bring the same magic found in the original series to this Snapchat exclusive one.
Relive some of the best "Cribs" moments in the YouTube clip below:
Meanwhile, the Network has greenlit another Snapchat series called "Pants Off" that features Laci Green discussing sex and relationships. The eight-episode series will tackle subjects like "First Crushes," "Bad Sex Advice" and "Navigating Dating Apps." "Pants Off" will debut on Saturday May 14 and air weekly.
The series is produced by Brendan Kennedy for MTV, Korhaber Brown and Laci Green. "Pants Off" is directed by Morgan Evans. This series will also see Helms and Bardsley serve as executive producers.
If this news appeals to you, you can follow MTV on Snapchat here.
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