NFL Commissioner
NFL Commissioner Roger Goodell talks about the importance of the Hispanic market for the NFL. Getty Images

With Super Bowl XLVIII just around the corner, Seahawks Head Coach Pete Carroll, and Broncos Head Coach John Fox answered questions from reporters at the Rose Theater in Manhattan on Friday. Both spoke about how thankful they were to the City of New York and all the fans. “On behalf of our owner Pat Bowlen and the Broncos’ organization, I’d like to thank everybody here in the City of New York, Jersey City and the state of New Jersey for all the hospitality,” Fox said. Carroll went on to say, “It’s great to be doing this here in the New York/New Jersey area just because of all of the history and the background of all the great sports events and teams and events that have happened here. We’re really thrilled about it and looking forward to it. Thanks for having us.”

The weather was one of the main topics due to the fact that it was supposed to be the first cold weather game in an outside stadium for the first time in Super Bowl history. Also, this is the first time in 20 years that No. 1 seeds will face each other in the big game, the best offense verses the best defense. “I think a lot has been made of that and rightfully so. Both sides have been fairly historic in what they’ve accomplished; I’m talking about Seattle’s defense and I’m talking about our offense. We both have great pride. I’ll let Pete speak to his, but I know I’ve got great pride in our offense and what it has put forth this year. At the end of the day, it’s a team game.” Fox said.

Also, the reporters had the chance to hear and ask questions to Commissioner Roger Goodell. In his opening statement he went on to congratulate both teams. “Congratulations to the Seahawks and the Broncos. The No. 1 offense against the No. 1 defense. Clearly the best of the best and the makings of a classic. It has been a terrific season by any standards, and I cannot emphasize enough how important it is to give credit to the players, the coaches and the teams. They make it happen. Also to the world’s greatest fans for your football passion. You make it special. Thank you so much,” Goodell said.

When asked about what the Hispanic market can expect from the NFL, Goodell responded, “One of our fastest growing audience segments is our Hispanic fans, both here in the states and throughout the world, and we’re proud of that, and that’s intentional. We’re working harder to reach those fans, introduce them to the game. Or, if they already are great fans, we want to give them more of the game. You’re seeing that through all of our media offerings. So, what we will continue to try to do is make those offerings even more engaging, find ways to get those fans the opportunity to be able to enjoy football. When I was in Mexico not too long ago, it was like being in the United States as far as coverage. We have great coverage down there, and what we’re trying to do is figure out new ways of engaging those fans.”

The enthusiasm of the Latino community has been felt throughout the city, and it is great to see that the love of football is expanding. This community is a growing one, and their presence has been felt with passion. The importance here is not what your background you have but just to enjoy the game and focus on the best defensive team versus the best offensive team.

(Written by Paloma Torres)

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