Univision Dominates Primetime Ratings With Telenovela Finales And Premieres

'Papá A Toda Madre' Telenovela
The Televisa production stars Maite Perroni and Sebastián Rulli in a comedy that will melt your hearts away. Televisa

Univision's primetime block has seen a lot of movement over the last couple of days with finales for "Mi Marido Tiene Familia" and "Rey David" airing on Friday, January 12 and the premieres of "El Rico y Lázaro" and "Papá a Toda Madre" airing on Monday, January 15. The strategy worked for the Spanish-language network as it was able to dominate both nights edging out its main rival Telemundo that also aired the finale of "Hasta Que Te Conocí" and the premiere of the José José bio-series. Check out the highlights below and tell us what you think!

“Rey David” Finale

The one-hour Friday, January 12, 2018 finale from 8:00pm to 9:00pm :

  • Reached 3.6 million Total Viewers 2+ who tuned in to all or part of the one-hour finale.
  • Averaged 2.1 million Total Viewers 2+, 858,000 Adults 18-49 and 383,000 Adults 18-34.
  • Positioned Univision as the No. 1 Spanish-language network, out-delivering its closest competitor by double to triple-digit margins among Total Viewers 2+ (+107% adv.), Adults 18-49 (+87% adv.) and Adults 18-34 (+136% adv.).
  • Made Univision the No. 3 broadcast network, outperforming ABC, NBC and CW among Adults 18-34 while also ranking as the fifth largest broadcast network, ahead of CW with both Adults 18-49 and Total Viewers 2+.
  • Increased its audience in the last half-hour compared to the first half-hour among Total Viewers 2+ (+6%), Adults 18-49 (+6%) and Adults 18-34 (+2%).
  • Averaged more Adults 18-49 than the first-run episodes of ABC’s “Marvel’s Agents of S.H.I.E.L.D.,” NBC’s “Taken” and CW’s “Crazy Ex-Girlfriend.”
  • Was the fifth most-watched program on broadcast television with more Adult 18-34 viewers than the entire original lineups on ABC (“Child Support,” “Marvel’s Agents of S.H.I.E.L.D.” and “20/20”) and NBC (“Blindspot,” “Taken” and “Dateline”) as well as the first-run episodes of CBS’ “Blue Bloods” and CW’s “Crazy Ex-Girlfriend.”

“Mi Marido Tiene Familia” Finale

The one-hour Friday January 12, 2018 from 9:00pm to 10:00pm:

  • Reached 3.6 million Total Viewers 2+ who tuned in to all or part of the one-hour finale.
  • Averaged 2.0 million Total Viewers 2+, 908,000 Adults 18-49 and 384,000 Adults 18-34.
  • Positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over its closest competitor among Total Viewers 2+ (+93% adv.), Adults 18-49 (+83% adv.) and Adults 18-34 (+81% adv.).
  • Made Univision the No. 2 broadcast network, outperforming ABC, NBC, FOX and CW among both Adults 18-49 and Adults 18-34 while also ranking as the fifth largest broadcast network, ahead of CW with Total Viewers 2+.
  • Delivered more Adults 18-49 than the first-run episodes of ABC’s “Marvel’s Agents of S.H.I.E.L.D.” and “20/20,” NBC’s “Taken” and CW’s “Crazy Ex-Girlfriend.”
  • Was the fourth most-watched program on broadcast television with more Adult 18-34 viewers than the entire original lineups on ABC (“Child Support,” “Marvel’s Agents of S.H.I.E.L.D.” and “20/20”) and NBC (“Blindspot,” “Taken” and “Dateline”) as well as the first-run episodes of CBS’ “Blue Bloods” and CW’s “Crazy Ex-Girlfriend.”

“El Rico y Lázaro” Premiere

The one-hour Monday, January 15, 2018 premiere from 8:00pm to 9:00pm :

  • Reached 3.6 million Total Viewers 2+ who tuned in to all or part of the one-hour premiere.
  • Averaged nearly 2.0 million Total Viewers 2+, 801,000 Adults 18-49 and 381,000 Adults 18-34.
  • Positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over its closest competitor among Total Viewers 2+ (+33% adv.), Adults 18-49 (+20% adv.) and Adults 18-34 (+47% adv.).
  • Made Univision the No. 4 broadcast network, outperforming FOX and CW among Adults 18-34 and the fifth largest broadcast network, ahead of CW among Adults 18-49.
  • Averaged more Adults 18-34 than the first-run episodes of CBS’ “9JKL” and “Scorpion,” NBC’s “Better Late Than Never” and “The Brave” as well as the entire original lineup on the CW (“Supergirl” and “Valor).
  • Outperformed the entire original lineup on the CW (“Supergirl” and “Valor) among Adults 18-49.

“Papa a Toda Madre” Premiere

The one-hour Monday January 15, 2018 premiere from 9:00pm to 10:00pm :

  • Reached 3.6 million Total Viewers 2+ who tuned in to all or part of the one-hour premiere.
  • Averaged 1.7 million Total Viewers 2+, 796,000 Adults 18-49 and 386,000 Adults 18-34.
  • Positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over its closest competitor among Total Viewers 2+ (+58% adv.), Adults 18-49 (+40% adv.) and Adults 18-34 (+50% adv.).
  • Made Univision the No. 3 broadcast network, outperforming NBC, FOX and CW among Adults 18-34 while ranking as the fifth largest broadcast network, ahead of CW with both Adults 18-49 and Total Viewers 2+.
  • Delivered more Adult 18-34 viewers than the season one finale of FOX’s “The Gifted,” first-run episodes of CBS’ “9JKL” and “Scorpion,” NBC’s “Better Late Than Never” and “The Brave” as well as the entire original lineup on the CW (“Supergirl” and “Valor”).
  • Outperformed the entire original lineup on the CW (“Supergirl” and “Valor) among Adults 18-49.
What do you think?

Armando Tinoco is an Orange County-based writer with a degree in Marketing from Cal. State Fullerton and a degree in Graphic Design from the Fashion Institute of Design & Merchandising. In addition to reporting for Latin Times and when he is not watching Brazilian and Mexican telenovelas or quoting lines from "Clueless" and "Friends" he is brushing up his skills in CSS and responsive website design. Some of his celebrity idols include Eiza Gonzalez, Paulina Rubio and Amanda Bynes.