The heartbroken family of a "beautiful" young bride-to-be, who died of a heart attack after she fell from a mechanical bull, have paid moving tribute to her.

Jessica Lally was just 26-years-old when her heart suddenly stopped. She and her friends were at the Bronco's Rodeo bar in Sheffield, when the tragedy struck, last October.

The bar, an American-themed eatery, has a mechanical bull ride and like many other customers - Jessica decided to give it a try, Jessica's mother, Joan Lally said.

"She was in the Bronco Bar and she went on the ride and fell off and had a cardiac arrest," Joan said.

"She was just on a night out, she'd not had a lot to drink, they'd been for a meal actually and they called in there afterwards."

"I don't know why she decided to go on it but was just having fun I suppose."

Christopher Brown, General manager of Bronco's Rodeo, said that the bull was "moving on the slowest speed" when Jessica fell.

He said: "From the CCTV the lady in question appeared to be out having a good time with her friends and excited to ride the bull."

"She past all of our safety checks before mounting the bull. She then very quickly after the ride started appeared to have lost consciousness sliding off under her own body weight."

He added: "The venue decided to close the following week allowing our staff to recover from the shock and allowing police and the council do their investigation."

"The council's investigation shows that the cause of death was not related to the bull and unfortunately we haven’t been given the official cause of death yet."

The tragedy has rocked the community of Kimberworth, Rotherham, a town in South Yorkshire, England, where Jessica and her family are from.

"We're still going through it now, sometimes we still fall into pieces, it's been heartbreaking," Joan said.

"She was such a beautiful girl, so kind and funny."

"She'd got her whole life planned. They were going to get married."

"She always wrote these fantastic Christmas lists, but that year she'd just put: a house, a ring and a baby."

Jessica’s relatives are now campaigning for the installation of more defibrillators, the vital equipment which could have saved her life.

"They eventually did get a defib to help Jessica but there wasn't one in the premises," firefighter and Jessica’s cousin, Michael Noone said.

"I do believe there was a nurse in the bar she was in, so immediately she started to help her and they did eventually get a defib but, unfortunately, she passed away that night."

"It's been awful really. It was just sudden."

Joan said she was inspired to set up a fundraiser, to help pay for the equipment, after a trip to Rotherham United, a football club where ambulance services were training her how to use the defibrillator.

"Knowing that they were trying to do that with Jessica, it caught my imagination," she said.

"I thought 'what a brilliant idea' because we haven't really got any locally."

"It's important, it's a matter of life and death sometimes, it can save somebody's life."

The campaign has raised more than £10,000 so far.

Jessica Lally.
Jessica Lally died at the age of 26. Instagram.

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