AXE, the No. 1 men's fragrance brand in the world did it again! With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE encourages guys to embrace their personal style.

With tools to express what makes them unique, authentic and ultimately attractive to the world around them, the brand invites men to try the AXE Advanced Collection. 

Spring is here; which means longer days and warm temps. To take full advantage of the 12 hours of sunlight the company launched the AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Washes to help our chicos look and feel as good as they did when they first got out of the shower.

"Today's guy requires product innovations and advanced technology that keep up with his style," says Donna Foster, Senior Scientist at Unilever. "The AXE Advanced Collection body washes are designed with millions of microscopic encaps that are deposited onto the skin so every time his body is touched throughout the day, it creates a burst of fragrance."

Developed by renowned fragrance house Firmenich, AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Wash fragrances contain notes of chilly iced mint and refreshing ginger, and charcoal with a touch of watermint respectively. With intoxicating fragrances and state-of-the-art technology, guys can feel confidently fresh all day, all season.

In addition to the new 12-hour touch-release technology found in the new AXE Adrenaline Cool Charge and Urban Charcoal Clean Body Washes, the premium Advanced Collection also includes deodorant products designed to help guys look their best.

New AXE Anti-Marks Protection Antiperspirants, available in sticks and dry sprays, go beyond standard odor and wetness protection to include anti-yellow stains and anti- white marks technology so guys can keep their white shirts white and black shirts black throughout the season.

Visit here to learn more about the Advanced Collection, find style inspiration, get access to exclusive content, special promotions, and more.