Joe Biden's Ad in Spanish
A screen grab from Conexión shows Joe Biden in an ad targeted to the Hispanic community Conexión

Conexión, a communications and content production firm, was recruited by the Biden campaign's operatives in an effort to push dedicated messages to the Latino and Hispanic potential voters ahead of the 2024 presidential elections.

According to media reports, the Biden-Harris campaign has tapped Conexión, founded by Colin Rogero, a seasoned political consultant, to design and produce ad campaigns tailored to this key demographic.

The move comes as polls and political analysts indicate a growing number of Hispanic voters are distancing themselves from the Democratic Party.

Conexión, with its expertise in Hispanic marketing and communications, is expected to craft messaging that resonates with this diverse and influential group, potentially mitigating the Democratic Party's hemorrhaging of Hispanic support.

Conexión has already produced some ads for the Biden campaign as is the case of "Nosotros | Biden-Harris 2024."

As per Wispolitics, this ad is an "effort to establish a cultural connection" with Hispanic voters. "The strategy, creative, and media planning is led by Adrian Saenz and his firm, Conexión. Adrian is an alum of Biden for President and an alum of the Obama and Biden White Houses," reported Wispolitics.

The American Association of Political Consultants includes a promotional bio of Rogero, stressing that he "produced President Joe Biden's Spanish-language launch video, which introduced him to Hispanic voters and powered his path to the Democratic nomination."

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