Lucero is a Telemundo darling and the Spanish-language network is already aligning her next television project. A new rumor has surged that the "Soy Tu Dueña" star is a contender to host the Latino version of "Big Brother" that will start airing in January 2016, according to radio show "Formula Espectacular." Lucero hosted the singing competition "El Artista" this year on the network, but the project failed to spark interest. "Gran Hermano" needs a host that is lively, funny and charismatic, which are all qualities that Lucero has. However, her publicist Ernesto Fernández has denied the rumors and said the actress is getting ready to star in a telenovela.

At the Telemundo Upfront presentation in New York earlier this year, it was announced that Lucero would star in a telenovela called "La Indomable." In her highly-anticipated return to telenovelas, as a woman rebuilding her family and her life after finding love again. Although she is capable of standing up to any challenge, she will struggle to overcome the injustices of which she will be a victim. However, the toughest battle will be against herself, when she is forced to face her own prejudices. In recent weeks an insider at Telemundo with knowledge of production schedule said that Lucero had ultimately rejected this project. Lucero refused to play a mother of older children, but this just seems iffy as the actress never backs up from a challenge.

Earlier this year it was confirmed that the Spanish-language network will be producing the "Big Brother" format for Latinos in conjunction with Endemol Shine North America. This will be the first time that the format will be produced in Spanish in the U.S. where it has enjoyed sizzling summer ratings on CBS for sixteen seasons. “We are pleased to add yet another truly global hit franchise to Telemundo’s reality lineup,” said Luis Silberwasser, president, Telemundo. “Our viewers are passionate and engaged with reality entertainment programming, and with "Gran Hermano" our partners at Endemol Shine North America have provided us with an addictive new series whose cast will fully represent the changing face of America."