All the rumors are true, today Facebook announced that Instagram, the photo-sharing service it acquired last year for $1 billion, is adding support for videos.
"Video is a complex medium ... it's hard to edit, it's hard to manage, it's hard to upload," Instagram co-founder Kevin Systrom remarked, adding that he's proud that his team figured out a way to resolve all these issues, he says.
Mark Zuckerberg, Facebook CEO, handed the stage over to Systrom almost immediately after the press event started. Systrom started out his speech by answering the question, "What is Instagram?"
"Instagram is a tool to remember," Systrom reminded the audience. "Instagram is a way to stay connected."
Approximately 16 billion photos have been shared on Instagram since it launched in 2010. "That's a lot of pictures of coffee," Systrom quipped, before adding that there are also 1 billion likes per day and that 130 million people use Instagram every month.
With video for Instagram you get to record clips 15-seconds at a time, nine-seconds longer than Vine videos. There will be 13 brand-new custom filters for videos on Instagram. You'll have the option of selecting which image from the clip will appear in your friends' feeds first and throw in some captions and hashtags, as you might with photos. A tool called Cinema will stabilize clips for you, to make them look more professional.
Video on Instagram will be supported on iOS and Android devices. It will also be viewable on the Web and is available immediately.
To catch all the details watch the "community" video made by Instagram below.
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