Beauty mogul Kylie Jenner is reportedly burying her head in the sand after running away from Houston and fleeing to Los Angeles with family amid the backlash over the Astroworld tragedy, which occurred after crowds surged during the set of her partner Travis Scott. 

Currently, the Kylie Cosmetics owner, 24, opted to shun the ongoing controversy at her $36.5 million Holmby Hills mansion, which she bought in April last year. The property features seven bedrooms, two guest apartments, 14 bathrooms, and 20 parking spots.

Jenner, who is expecting her second child with Scott, has the support  of the Kardashian-Jenner clan, who all wanted her to focus on her health and wellbeing, the U.S. Sun reported.

Aside from her statement of apology over the Nov. 5 incident, the pregnant "Keeping Up with the Kardashians" alum mostly refrained from posting anything on social media.

"Kylie wants to keep her and Stormi out of the spotlight at the minute and is completely avoiding her main compound. She's mostly been staying with family," an insider said. "It's a really difficult time for her, especially being pregnant, and she just wants time to process what happened at Astroworld and privately support Travis, who is extremely upset."

Meanwhile, Kylie's momager Kris Jenner is on damage control. Sources also said that the family is still figuring how to best handle the situation, according to the Mirror

"The longer [Kylie's] companies go without being active on social media or promotion, the more sales go down, the less they make from marketing," an insider familiar with the issue said. “We're talking potentially millions of dollars in losses."

Page Six noted that W Magazine is scrambling to recall its upcoming edition before hitting store shelves. 

The latest issue featured Travis and Kylie on the cover. It was shot and printed before the Nov. 5 concert, which killed at least 10 concert attendees.

The controversial gathering also injured about 300 more when a stampede ensued as the "Utopia" singer was hyping up the crowd when he got up the stage.

Nike has since postponed its collaboration with Scott as victims of the tragedy launched lawsuits that have already topped 100.

Among the charges was that filed by injured concertgoer Manuel Souza, who claimed it was “predictable and preventable." Souza accuses Scott, concert organizer ScoreMore, and entertainment company, Live Nation, of inciting violence at NRG Park. 

Travis Scott and Kylie Jenner Travis Scott and Kylie Jenner are pictured at the Heavenly Bodies: Fashion & the Catholic Imagination Costume Institute Gala at The Metropolitan Museum of Art on May 7, 2018, in New York City. Getty Images/Theo Wargo