Marc Anthony, Gente De Zona
Marc Anthony (L) and Gente de Zona pose during La Voz Kids finale at Universal Orlando on June 6, 2015 in Orlando, Florida. Gerardo Mora/Getty Images

Following the launch of his new entertainment company, "Magnus Media," Marc Anthony has signed his first artists ---Cuban duo Gente De Zona.

Anthony signed the boys after their collaboration in "La Gozadera." According to Billboard, the "Vivir Mi Vida" singer was hooked with Randy Malcom's and Alexander Delgado's style when he first heard the song and stated: “I heard the future of music. The song is a smash."

Magnus Media was created by the Puerto Rican salsa singer to invest in new artists, and help them establish connections, and direct contact with big brands. Among their operations are: artists management, a record label, music production, digital content design, film, television, and a marketing division to impulse Latino content, and creations in the U.S. and the world.

“Magnus is a company that has been needed for quite a while now.” Expressed the singer in a press communicate. “A great variety of Latino artists are considered to be between the biggest brands out there. However, and unfortunately, a lot of my colleagues, and also new artists in development, don’t have the support they need to turn their talent into a long-lasting business.”

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