Meet Kevis & Maykyy, the Mexican Breakout Group That Broke Out at Vive Latino 2026 as Amazon Music's ROMPE Artists

MEXICO CITY—The Mexican hip-hop group Kevis & Maykyy didn't arrive at Vive Latino 2026 as just another name on the lineup. The Monterrey-based group performed at one of Latin America's most important festivals as Amazon Music's ROMPE MX artists, a distinction that made their performance one of the weekend's most memorable moments for the new generation of Mexican talent.

Their performance was part of Amazon Music's strategy to boost emerging artists and connect them with wider audiences through high-profile stages like Vive Latino, and the brothers could hardly believe it. In an interview with this reporter before their concert, they not only spoke of "honor" and "excitement" but also admitted they were very nervous.

"We started this during the pandemic, and after so much hard work, we're finally seeing the results," said Kevis during an interview with The Latin Times. "But as happy as we are, we're also nervous because it's a huge responsibility."

Nerves served as a driving force to prepare what they saw as "the most important show of our lives," but that part that made them fear that "nobody would be there" turned out to be unnecessary, even absurd.

The performance was a resounding success, with dozens of fans cheering wildly on Sunday, March 15, and singing along to every song under the blazing sun.

Their presence was a reminder that Latin hip-hop is a force. Also fits into the broader conversation about Vive Latino and Amazon Music's sponsorship, which has allowed emerging talents to share space with established figures and international names.

"We believe that culture, Latin American culture in all its expressions, is in a very important and significant period, especially music, which is having a great influence worldwide," explained Paul Forat, Amazon Music's Head for Spanish Speaking Latin America.

In the case of new artists like Kevis & Maykyy, "we are proud to have a small part of the possibility of helping to elevate, travel, and expand this cultural aspect through a festival like Vive Latino," he added.

The festival coverage reflected this generational and genre mix, with up-and-coming artists helping to refresh the event's identity. Among the emerging or new-wave Mexican names featured in articles about the lineup and the festival experience were Marco Mares, Planeta Industrial, Malcriada, Ladrones and Erin Memento, among others. In this sense, Vive Latino reaffirmed its position as a platform where nostalgia, established acts, and promising future artists coexist.

As they stepped off the stage, the now five-member group still seemed to be buzzing from the experience. "It was so much more than we expected. We're so grateful," they said.

These artists from ROMPE Mx are conquering spaces thanks to the irreverence of their lyrics, the connection with pop and football references that they share with their audience, and their creativity in combining the elements of hip hop that they are passionate about with more melodic and classic genres of Latin pop, making them one of the most promising groups of the new generation of Latin music.

On stage they offer a powerful energy, constantly communicate with the audience, and handle the stage and sense of humor with an ease that artists with much more experience would envy.

That's why their performance resonated beyond its promotional angle. As Amazon Music's ROMPE artists at Vive Latino 2026, they represented both an industry gamble and a cultural statement. Their show made it clear that Mexican hip-hop, especially that coming from a new generation outside the old molds, is already claiming a prominent place on one of the most symbolic stages in Mexican and Latin American festivals.