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The NFL added an "unmistakable Latin flavor" to their logo for Hispanic Heritage Month, which left a bad taste in the mouths of Latinos on Twitter.
The football league shared on Twitter an image of a reworked logo featuring an "eñe" in an electric yellow brush stroke over the "N," supposedly to honor and highlight Latino players, coaches and staff.
"We are here to AMPLIFY THE VOICES of the Latino Community on and off the FOOTBALL FIELD," the NFL said in its statement on its logo for the month-long celebration.
Por La Cultura. pic.twitter.com/pFoGGASAWt
— NFL (@NFL) September 15, 2022
But Latino Twitter users were quick to criticize the logo, with some even giving notes about the use of the "eñe" accent.
“Thank you for not calling us Latinx,” @River_Horror said.
This is embarrassing. There is no eñe in the world nacional. We don’t say Eñe F L we say NFL. ??♀️. Apologize.
— Julissa Natzely Arce Raya (@julissaarce) September 15, 2022
“This is embarrassing. There is no eñe in the world nacional. We don’t say Eñe F L we say NFL,” writer Julissa Natzely Arce Raya said as she asked the league to apologize to the Latino community.
Some even mocked the logo by putting the “eñe” accent on any word with "N" in it.
ÑFL?
— Patrick Seitz (@Seitz_Unseen) September 16, 2022
More like “Eñe you guys gonna hire Colin Kaepernick to play again after having derailed his career?” ? https://t.co/WZ7HRQuCol
Save the eñviroñment!
— Sunrise Movement ? (@sunrisemvmt) September 16, 2022
(Are we doing corporate Latine Heritage Month right?) https://t.co/N2FNJwbmSa pic.twitter.com/SczO6ro6R3
The NFL has yet to respond to the criticisms raised against its Hispanic Heritage Month campaign.
In past Hispanic Heritage Month commemorations, the league has done national and local activations that, for example, featured prominent Puerto Rican singer and rapper Ozuna as well as fans who have created an impact in their community and in society.
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