Surya Brasil is a Brazilian company leader in natural, organic and vegan cosmetics. Fully committed to environmental preservation, animal welfare and environmental responsibility, the brand is notably recognized for its vegan hair coloring, vegetable-based, with high performance and natural formulations sold in over 40 countries.

The products contain organic ingredients and are free of animal components and testing, with the aim of combining nature with technology to provide beauty with health.

Latin Times sat down with Clelia Angelon, Founder of Surya Brasil, and she explained why her products are more sustainable than any other cosmetic line. “I started Surya Brasil because I was looking to create a company that not only generates money,” said Angelon. “I wanted to create a company that respects people, respect animals, the universe.”

The company prides itself on incorporating exotic botanical ingredients from the Amazon and combining them with ancient plants and herbs like "Henna" to create its best-selling products. From hair care to color to skincare, Surya Brasil reaches consumers who are seeking more sustainable, all-natural lifestyle products.

“The biggest challenge for the company is to have the best product, the best quality and the best ingredients,” affirms the beauty mogul. 

Angelon said that any idea that comes to her mind needs to be a reality even if is a new formula and her workers haven’t done it before. “I tell them all the organic ingredients I want in my product and they make it,” she said. “This is a challenge for them and sometimes we take two, three years to make, it’s very difficult, but once they reach what I had in my mind it’s a big party.”

The company best seller products includes 15 shades of Henna Cream, that not only guarantees conditioning, strengthening properties and extra shine, it also cover 100% greys. Eight different shades of Henna powder that revitalizes hair and scalp without harsh chemicals and a complete color fixation hair line that includes shampoo, masks, leave-ins and much more.

The line also offers a complete line of lip balms, vegan nail polish and a certified line of men’s products for guys who care about their appearance and quality of life. 

“As a Brazilian brand expanding in the United States, we are proud of the accomplishments we have made over the past 20 years. We look forward to our continued success in the natural beauty and lifestyle category, taking the brand to new heights in the coming years,” says Clelia.

The brand national and international certifications such as Ecocert, Cruelty Free, Vegan, Cosmetique Bio, Kosher, and Leaping Bunny confirm with transparency and credibility the benefits and advantages of this cosmetics line. 

Angelon also enlisted the benefits of using Henna coloring against conventional dyes:

  1. Henna does not contain parabens, lead or heavy metals.
  2. Doesn't contain ammonia or peroxide.
  3. Protects your health and does not leave residues.
  4. Has a mild and pleasant aroma.
  5. Can be used on hair with permanent dye or other processes.