5 Latin Women CEOs & Entrepreneurs That Will Inspire You To Start Your Own Business

From top left: Hiptia Lopez, Mana Nevarez, Lili Gil, Regina Merson and Sandy Rubinstain. Photo: Courtesy

If you've recently been watching Netflix's new series "Girlboss," inspired by Sophia Amoruso's best-selling book and the rise of Amoruso's multi-million dollar fashion empire, Nasty Gal, you've probably thought of being your own boss or applying for jobs which will give you greater economic benefits.

Deciding to be an entrepreneur sometimes can be a step that causes us fear for multiple possible cases or setbacks that could arise along the way. But regardless of this, that should not be a reason to leave our ideas or dreams shelved. 

Opportunities must be taken advantage of at all times and these women have shown that with hard work magnificent things are achieved. Get to know these successful business leaders in depth, and find the inspiration you need to turn your master plan into reality.

  • Sandy Rubinstein, CEO of DXagency

Sandy Rubinstein, CEO of DXagency Sandy Rubinstein, CEO of DXagency Photo: Courtesy

Sandy is truly as success story, a Chilean immigrant who went to the University of Miami and worked her way up through the corporate ladder, she’s been the CEO of DXagency for over 8 years. Although successful, she’s never lost sight of understanding the importance of social change as a female entrepreneur and to this day takes pride in mentoring many young, providing advice, insights, and a better understanding of the challenges they may face as they may face trying to become successful business leaders. 

DXagency is a full-service engagement agency dedicated to helping companies build customer loyalty with a full range of strategic, creative and analytic solutions. At DX, Sandy oversees all operational divisions as well as marketing strategies and execution. She has been named a Cynopsis Top Women in Digital, sits on the Forbes Agency Council and has been quoted in dozens of magazines as a thought leader in regards to Marketing, Business Leadership, Employee Retention and Working Women’s issues.

  • Hipatia Lopez, CEO, Inventor and Founder of Empanada Fork

Hipatia Lopez, CEO, Inventor and Founder of Empanada Fork Hipatia Lopez, CEO, Inventor and Founder of Empanada Fork Photo: Courtesy

Hipatia Lopez was born and raised in New Jersey. Her parents are from Quito, Ecuador, and she graduated from William Paterson University with a bachelor’s degree in Accounting. Currently, she have 2 Part- time jobs and started her own company called H.L. Unico LLC.

She invented a kitchen utensil called “Empanada Fork” which is a pastry press used to make fork like impressions on dough. The handy kitchen tool is doing astronimical sales and is available in HSN for only $19.95 plus free shipping. With two design patents on her invention, Lopez inspiration started around the kitchen table during the holiday season. inspired by her husband's empanadas, she tough on a utensil that will help her and her family to avoid the frustration and the pain from pressing down so many times with a fork.

After having the idea wandering in her mind all the time, she finally decided to do some research online and build her empire. Lopez told to Latin Times, her best tip as an entrepreneurial would be to get involved in networking, get out of the bubble and make every effort to surround yourself with like-minded individuals that shares the same passion to succeed whether is with a product or service. 

  • Regina Merson, Founder & CEO of Reina Rebelde

Regina Merson, Founder & CEO of Reina Rebelde Regina Merson, Founder & CEO of Reina Rebelde Photo: Courtesy

Like a true Mexicana, born in Guadalajara, Mexico, she was captivated by the telenovela “Rosa Salvaje” and makeup at a very young age. Inspired by her mother’s daily makeup routine, she started to learn how to transform herself into one fiercely, strong woman.

At age ten, after an encounter with a sparkly drugstore lipstick, she understood in that moment what she believes all Latinas knows, lipstick represents "fuerza." When she moved to the United States, the obsession grow and also her makeup collection.

The wild, unpredictable, bold and luxurious, became a reflection of all the aspects of what she calls a complicated identity as a Mexican woman embracing the amazing American life. After been a student at Yale University, a career as a bankruptcy lawyer, and brief stint in the unemployment world, she took Frida Kahlo as inspiration and gave birth to Reina Rebelde. A collection of amazing products with built-in versatility and provocative shades that unapologetically give life to Latinas many dualities that unleash the fierceness of spirit, all while emphasizing Latin women eternally mysterious beauty. 

  • Lili Gil Valletta, Co-Founder & CEO of Cien+ and Creator of Dreamers Ventures

Lili Gil Valletta, Co-Founder & CEO of Cien+ and Creator of Dreamers Ventures Lili Gil Valletta, Co-Founder & CEO of Cien+ and Creator of Dreamers Ventures Photo: Courtesy

An immigrant from Colombia, Lili is an award-winning entrepreneur, World Economic Forum Young Global Leader and a weekly TV contributor to various networks like Fox News, Fox Business, CNN en Español, among others. She is the co-founder and CEO of CIEN+ (Formerly known as XL Alliance) a firm that helps business leaders and Fortune 500 companies unlock the power of today’s diverse marketplace with research, creativity and purpose. She is also the creator of Dreamers Ventures, a product innovation accelerator bringing together a best-in-class alliance of business experts to search, mentor and launch products created by Latinos on TV in partnership with HSN.

Featured by Forbes, CNN Money, The Huffington Post among others, she is also the recipient of many industry awards including Top 40 Under 40 by PODER Magazine, LULAC Latina Achievement Award, New York's Top 25 Rising Latinos, ImpreMedia Outstanding Women, among others. 

  • Mayna Nevarez​, Founder & CEO Nevarez PR

Mayna Nevarez​, Founder & CEO Nevarez PR Mayna Nevarez​, Founder & CEO Nevarez PR Photo: Courtesy

Born in San Juan, Puerto Rico and a Graduate of Communications from La Universidad Sagrado Corazon, Mayna is an entrepreneur who specializes in Public Relations for the Entertainment and Corporate Industries. With over 20 years experience, her big break as Publicity Manager for the International Record Label, BMG US Latin (AKA: SONY-BMG) where she worked six years collaborating with then-up and coming artists such as Cristian Castro and Alexandre Pires. Her immense passion would lead her to eventually team up with established artists like Juan Gabriel, Christina Aguilera and Santana.

Mayna launched Nevarez Communications were she became one of South Florida’s first Latin Independent Publicist. With instant success, in 2011 Nevarez won the Women of the Year in Entertainment by NAWBO, was a nominee by Billboard Magazine for Women of The Year in Music. Mayna was also on the advisory board for Billboard Music Conference 2013 and a member of the Latin Grammy committees.

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Shirley Gomez has been exposed to many aspects of the art world. Besides being a Fashion Journalist, she studied Fashion Styling and Fashion Styling for Men at the Fashion Institute of Technology in New York City, Interior Design at UNIBE and Fashion Design at ITSMJ Fashion School in the Dominican Republic. She worked as a Fashion Journalist, Fashion Stylist and Social Media Manager at one of the most recognized magazines in the Dominican Republic, Oh! Magazine, as an occasional Entertainment Journalist, of the prestigious newspaper “Listín Diario”, as well as a fashion collaborator of a radio show aired in 100.9 FM SuperQ. When Shirley is not writing you can find her listening Demi Lovato or Beyonce's songs, decorating her apartment or watching Family Feud.