Amazon’s annual Prime Day event is back! Right in time for the holidays, the two-day shopping event will be held on October 13-14. According to Amazon, Prime members would be able to enjoy incredible savings and deep discounts on over one 15 million deals across every category, including toys, TVs, electronics, fashion, beauty, kitchen, home, and Amazon devices. If you are not a Prime member, you would be able to join Prime or start a 30-day free trial to participate.

Amazon is also supporting small business selling partners, and during Prime Day would be supporting them with a small business promotion. Starting today through October 12, Amazon will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in Amazon’s store.

The company informed that this Prime Day, and throughout the holiday season, will spend more than $100 million on new promotional activities to help small businesses around the world increase their sales and reach new customers. “In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love,” said Jeff Wilke, Amazon CEO Worldwide Consumer. “This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season.”

How To Support Small Businesses

There are many ways to discover products from small businesses now through Prime Day.

  • Curated Collections: To make it easier than ever for customers to support small businesses, Amazon has launched new curated collections to connect customers with local small businesses. Customers in the U.S., U.K., Spain, Singapore, Netherlands, Mexico, Japan, Italy, Germany, France, Canada, and Australia will be able to shop curated small-business collections in both the lead-up to and on Prime Day. Visit here to start shopping.
  • Spend $10, Get $10: Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on items sold by select small businesses in Amazon’s store today through October 12. This promotion is fully funded by Amazon to connect customers with local small businesses selling in its store. Small business promotions kicked off today in the U.S., U.K., Spain, Germany, Italy, France, and Japan.
  • Prime Day Deals: Once Prime Day begins, members can use their $10 credit to purchase almost any product in Amazon’s store, including from small businesses. More than half of the items sold in Amazon’s store worldwide are from third-party sellers – mostly small and medium-sized businesses. This year, Prime members worldwide can shop hundreds of thousands of Prime Day deals from these businesses.
  • Shop on Amazon Live: Throughout Prime Day, Amazon Live will spotlight exciting deals curated from small businesses across Amazon. Viewers will also have the opportunity to hear directly from business owners, learn more about their products, and shop their Prime Day deals during a reoccurring segment called Small Business Showcase.

“In such an unsettled economy, we’ve actually been able to grow our sales with Amazon, allowing us to pay our employees more and pivot quickly when supply chain shortages struck,” said Colleen Sundlie, owner of Date Lady in Springfield, MO. “Selling online has helped us stay connected with customers and continue growing our small business despite the challenging times.”

 Early Prime Day Deals Start Now

Starting today, Prime members can shop early offers and deals every day leading up to Prime Day on October 13 & 14.

  • Amazon Devices: Starting today, get two Echo Dot devices for $39.98 and Fire TV Recast for $129.99 to store up to 75 hours of HD programming. Plus, save up to $100 on Fire TV Edition Smart TVs and get the all-new Toshiba 43-inch Smart HD Fire TV Edition TV for $179.99. Starting October 6, get the Toshiba 32-inch Smart HD Fire TV Edition TV for $119.99 and the Insignia 43-inch Smart 4K UHD Fire TV Edition TV for $199.99; save $40 on Echo Show 5; get Echo Auto and enjoy hands-free access to Alexa in your car plus six months of Amazon Music Unlimited for $19.99, and save on smart home security with Blink Mini indoor cameras—one for $24.99, two for $49.98, or get Echo Show 5 and Blink Mini for $54.99.
  • Amazon Music: For just $0.99, Prime members who haven’t yet tried Amazon Music Unlimited can get four months of the premium streaming tier with unlimited access to more than 60 million songs ad-free, and now a wide selection of popular podcasts.
  • Audible: Prime members can save $50 on a year of Audible Premium Plus. Audible members will also get access to the Plus catalog, featuring more than 10K Audible Originals, audiobooks, and podcasts, all at no additional cost.
  • Kindle Unlimited: New customers to Kindle Unlimited save 50% off a 6-month subscription.
  • Kindle Book Deals: Spend $20 on ebooks and get a $5 ebook credit; Plus, Prime members can choose two new select Kindle books for free.
  • Amazon Fashion: Save up to 30% on select Vineyard Vines clothing for men, up to 15% on select fall fashion from Shopbop, including boots, denim, and more, up to 30% on select top trends from premium women’s fashion, including ASTR the Label, Splendid, and Alo Yoga, up to 30% on select kids' and baby clothing and shoes, up to 30% on select styles from Calvin Klein, up to 30% on select Dress the Population, 4SI3NNA, and Black Halo dresses.
  • Amazon Brands: Save up to 40% on select clothing styles including Amazon Essentials and Goodthreads, 40% on pet essentials from Wag, 20% on Belei skincare products, 20% on baby essentials from Mama Bear, 20% on health and personal care products from Solimo, 20% on coffee and snacks from Amazon Fresh, Happy Belly, and Solimo, and 20% on health and wellness products
    81 from Revly, Amazon Elements, and Amazon Basic Care.
  • Amazon Fresh: Members can enjoy $15 off their first order of $50 or more on Amazon Fresh plus item level offers throughout the store. Visit here for more.
  • Home: Save up to 20% or more on furniture brands, including Modway, Lane Home Furnishings, Walker Edison Furniture Company, and Nathan James. Save up to 20% or more on select rugs from brands including nuLOOM and Artistic Weavers. Save on Martha Stewart Hunts Table Lamp Living Room Decor and Madison Park Signature Colette table lamp.
  •  Prime Video: Today, through Prime Day, Prime members can enjoy a selection of titles to rent or buy with up to 50% off on select titles.
  • Amazon.com in Spanish: Customers can visit here or use the Amazon App to shop, browse, search for millions of products, read reviews, view their carts, and place orders in Spanish. On the mobile App customers can go to Settings and tap on “Country and Language” to select Spanish. Amazon.com in Spanish gives customers the same convenient shopping experience in their preferred language on any device.