'Rosario Tijeras' Fails On Univision? 'La Tierra Prometida' Set To Take Telenovela's Time Slot

'La Tierra Prometida' and 'Rosario Tijeras'
The Brazilian production is set to take the time slot that "Rosario Tijeras" has now and will be competing with "El Señor de los Cielos" on Telemundo. Record/Azteca

Univision dropped a bombshell when they revealed that "La Tierra Prometida" was premiering on August 7 at 10pm/9c, the time slot that is currently occupied by "Rosario Tijeras" at the moment. The latter Azteca production has less than a month airing on the Spanish-language network, but it seems that executives are not happy with the ratings up until now. "El Señor de los Cielos" that airs on Telemundo consistently doubles its audience and it also doesn't help that "Rosario" is the one that ranks lowest in ratings.

"La Tierra Prometida" is a production by Record from Brazil and a sequel to "Los Diez Mandamientos" that aired on UniMás with much success. Univision is betting on the sequel to "Moses" to gain an edge over the rival network and solidify it's primetime block. As of this moment there's no word of what will happen to the Bárbara del Regil series, if it's moving within Univision to another time slot, if it's moving to sister network UniMás, if it's being canceled or completely, or if it's going to run on the UnivisionNow streaming platform. We have reached out to the network for comment but we didn't receive a response at the time of publishing this piece.

"La Tierra Prometida" beings after Moses’ death, Joshua is the new leader of the Hebrews. He is an experienced warrior, gifted with courage, determination and a powerful faith. But it is no easy task to lead the people to its new destination. With his closest and trusted allies, Joshua must fulfill a difficult mission ordered by God: to command the twelve tribes of Israel in their conquest of Canaan, the promised land.

The first great confrontation of Israel will be against the fortified kingdom of Jericho. In sequence, Joshua and his allies will have to battle innumerous other times, against the kingdoms of Ai, Gibeon, Jerusalem and Hazor.

He will also live a thrilling love story with the beautiful Aruna, a courageous and determined young lady, skillful with a sword and capable of fighting alongside men soldiers when necessary. The problem is, Aruna’s sister, feisty Samara, is also in love with Joshua. With her treacherous mother as an accomplice, Samara will do everything to separate the main couple. This love triangle will create a great dilemma in Joshua’s life.

After exterminating their enemies, the Hebrews will reach the Promised Land, and Joshua will divide the lands of Canaan amongst the twelve tribes, fulfilling the will of Israel’s God. “The Promised Land” is a soap opera filled with conflict, intrigue, romance, adventure, power struggle, betrayal, forbidden passion and impossible love. All of this told with much emotion, leaving the public with a great message: that nothing is impossible for those who put their true faith in the Lord.

Sidney Sampaio stars as Joshua who after Moses’ death, becomes the spiritual and military leader of the Hebrews, and commands them in their conquest of the Promised Land. He is an experienced warrior, gifted with courage, determination and a powerful faith. He is Ana’s widower, and he intended to remain lonely for the rest of his life, but falls in love with the beautiful and brave ARAUNAH. His relationship with her causes the villain SAMARA to hate them. She is obsessively in love with JOSHUA, so she feels rejected and swears to take revenge.

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Armando Tinoco is an Orange County-based writer with a degree in Marketing from Cal. State Fullerton and a degree in Graphic Design from the Fashion Institute of Design & Merchandising. In addition to reporting for Latin Times and when he is not watching Brazilian and Mexican telenovelas or quoting lines from "Clueless" and "Friends" he is brushing up his skills in CSS and responsive website design. Some of his celebrity idols include Eiza Gonzalez, Paulina Rubio and Amanda Bynes.