Manchester United striker Cristiano Ronaldo and e-commerce brand Myntra officially announced their partnership on Wednesday, with the launch of the CR7 fragrance range in India.

Myntra confirmed in a statement that it will exclusively offer over 16 stock-keeping units (SKUs), including perfumes, body mists and deodorants. "Cristiano enjoys a huge fan following in the country, and the launch of CR7 is set to create a furore amongst his fans, and beauty and fragrance enthusiasts. Onboarding a brand promoted by the legend himself with Myntra's reach and wide base of fashion-forward customers makes a powerful equation slated for success," said Sharon Pais, Chief Business Officer, Myntra.

CR7's deodorants will be available at Rs 790 ($10.32), while the colognes (EDTs) at Rs 4,900 ($64) on average. Myntra has also planned for a takeover of the app set for its launch in addition to executing a competition on social media for its post-launch, wherein the winner will get a CR7 gift hamper worth Rs 8000 ($104) to 10000 ($130).

Mayank Bahety, Director, Beauty Concepts Pvt Ltd, said, "It gives us immense pleasure in getting a brand like CR7 by iconic football star Cristiano Ronaldo to India. The brand has something in store for all its fans, and sports enthusiasts, as there are fragrances for every mood and occasion. With CR7, Ronaldo brings his personal experiences to the table with power-packed scents! The range is available online for the first time in India on Myntra for all fans to grab fabulous scents. Together with our partner Myntra, we will aim to boost the brand's online presence and reach while tapping into the huge existing consumer base of Myntra."

The CR7 range was launched in 2017, and since then, it has become a popular category on Myntra. The brand's mission is to reach out to football fans across the country. It caters to people in the age group of 14 years to 40 years with a deep interest in sports or the five-time Ballon d'Or winner himself. The fragrance is currently present in more than 40 countries.

Myntra is expecting that the partnership with the platform will give India's fashion-forward customers access to global brands and the Portuguese footballer's fans a way into his world.

Cristiano Ronaldo Cristiano Ronaldo of Manchester United during the Premier League match between Manchester United and Brentford at Old Trafford on May 02, 2022 in Manchester, England. Photo by Catherine Ivill/Getty Images